It all started with a boring trip to Golf Galaxy.

What was supposed to be a quick outing to test new putters turned into the spark behind a bold movement for women in golf. While one of us (Bryan) was happily occupied in the putter section, the other (Paras) wandered through the women’s section—only to find a small, uninspired corner filled with generic, frilly, low-quality gear that didn’t reflect her style, personality, or power.

Her exact words?

“There’s nothing here that makes me want to play golf. Everything looks like it was made by men who don’t even like women.”

That moment changed everything.

We realized golf wasn’t just lacking in products for women—it was lacking in purpose, representation, and inclusion. So we decided to change that.

Our brand was born from the belief that women deserve better: better design, better quality, and better energy on and off the course. We create luxe, multifunctional golf accessories made for women, by a woman—with intention, beauty, and boldness in every detail. This is gear that makes you feel seen, celebrated, and confident every time you step onto the course.

We’re not just creating products—we’re reshaping the culture of the game.

Welcome to the movement.